Crowd funding isn’t just for indie films and EPs anymore. In the past few years, everyone from hot sauce companies to clothing manufacturers have been turning to crowdfunding platforms to make their creative visions a reality. (Cough, I successfully funded my first feature film on Kickstarter in 2013.) But how about crowdfunding sex toys?
In just a month, the female duo behind the groundbreaking new sex toy, Eva, surpassed their initial Indiegogo goal by over a half million dollars. They set out to raise 50,000 (a lofty goal as it is) and raised over 575,000, making Eva the most highly funded adult product in the history of online crowd funding! Insanity!
But what is Eva and why should we care? The couple’s toy (meaning a toy meant for both parties) aims to close what creators Janet Lieberman and Alexandra Fine call the “pleasure gap” in heterosexual partnerships. According to Eva’s indiegogo page, in heterosexual couples, women are more than four times likelier to describe recent sex as unpleasurable. In fact, studies have shown that, during sex, men orgasm more than twice as often as their female partners. No big surprise there.
So how exactly does Eva close that gap? With a fuck-ton of clitoral stimulation. (Begin slow clap…) It’s hands free, strap free, AND non-intrusive. For anyone who has fumble bumbled with an awkward dual-use sex toy only to have your partner say he feels like “robo cock,” then you know how big this is. Eva is also worn by the female, putting her in control. See the weirdly adorable Eva-clad vagina cartoon, below.
What makes the toy even more titillating is the innovative genius behind the two female founders. Lieberman and Fine are two twenty-something year-olds clearly attempting world sex toy domination. Fine is a Columbia grad with a masters in Clinical Psychology concentrating in sex therapy, and Lieberman is a mechanical engineer with a degree from MIT who served as the lead engineer for MakerBot’s Replicator Mini Compact Desktop 3D Printer, which won five Best-in-Show Awards from different publications at the 2014 Consumer Electronics show.
The mission behind their company, Dame Products, is to design well-engineered sex toys, to heighten intimacy, and to openly empower the sexual experiences of womankind. The duo is attempting to make the world a happier place one vagina at a time.
So when can you get Eva? The product will be available spring of 2015.