A new cruelty-free condom recently rolled down the red carpet, joining the ranks of other ethical contraceptive powerhouses like Glyde and Sir Richard’s. The newest member of the cruelty-free condom marketplace, called Sustain, is not only cruelty-free but made from fair trade rubber and latex. Side note: The condoms were invented by New York-based father and daughter duo Jeffrey and Meika Hollender.
Familial entrepreneurship aside, what I like about the Sustain condom campaign is the fact that it targets women! It doesn’t merely market “her pleasure” or some bullshit (ribbed condom, studded condom – please, it still feels like fucking rubber), but it promotes female empowerment by encouraging ladies to take responsibility for their own condom consumption with the slogan “get on top and start f*cking naturally.” Can’t argue with that… To sweeten the pot, ten percent of profits go towards women’s reproductive health.
In talking to my girlfriends and just existing in today’s society in general, I often notice many assume that (in a hetero situation) it’s the guy’s job to carry a condom, and that any girl who carries or supplies a condom could be considered “easy.” This is a crazy notion; Anyone who wants to be in charge of their own sexual health by way of condoms should be stocking up on rubbers, and what better way to do it than with cruelty-free ones. That way, no matter where you go or who you’re with, you’ve got it covered – literally.
View the company’s ad, below:
*I originally wrote this post for www.ieatgrass.com.